Average Order Value (AOV) Calculator
Enter total revenue and number of orders for a period to calculate average order value (AOV) — a core ecommerce metric for understanding customer spending patterns.
Average order value
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Enter revenue and orders to calculate.
How the Average Order Value (AOV) formula works
The AOV formula:
AOV = Total revenue / Number of orders
Step-by-step calculation
- Divide total revenue for the period by the total number of orders placed.
Worked example
$45,000 in revenue from 600 orders in a month: AOV = 45,000/600 = $75.
Frequently asked questions
Why does AOV matter for an ecommerce business?
AOV is a key lever for revenue growth alongside traffic and conversion rate — strategies like upselling, bundling, and free-shipping thresholds are specifically aimed at increasing AOV, and tracking it over time reveals whether those tactics are working.
Does a higher AOV always mean a healthier business?
Not necessarily on its own — it should be considered alongside order volume, profit margin, and customer acquisition cost. A high AOV with very few orders can indicate a different situation than a high AOV with strong order volume.